Heading into 2024, the digital vs. physical marketing debate rages on. Some businesses are digital marketing-exclusive, while others use a combination of digital and traditional marketing. If this is something you’re on the fence about, then don’t worry: this guide will help you decide which type of marketing is best for your business.
What Is Physical Marketing?
Physical marketing, also known as traditional marketing, is when you use:
- Direct mail
- Leaflets and flyers
- Press releases
Essentially, anything that has a “physical” element is classed as physical marketing.
Over recent years, physical marketing has started to once again grow in popularity. This is because the digital marketing trend has started to settle, which has led to many businesses returning to traditional marketing methods, such as direct mail.
There are several benefits to this, including that you get to make a strong impression on customers and don’t have to produce new material as often. Plus, physical marketing is something that appeals to all ages, from young university students to older people, which is an important thing to remember.
Whether you’re a small start-up or a fast-growing business, it’s a good idea to add some element of physical marketing to your annual marketing strategy. This will enable you to grow your reach and build stronger relationships with customers. Get started by using print media suppliers so that you can have a powerful physical marketing campaign put together.
What Is Digital Marketing?
Over the past decade, digital marketing has exploded in popularity (and that’s an understatement).
Now, almost every major business on the planet engages in some sort of digital marketing. This is because digital marketing provides you with access to huge audiences across a variety of different platforms. The best part about this is that digital marketing also offers you tons of data and analytics which you can then use to make improvements to future digital marketing campaigns. Really, there’s a lot to like and very little to dislike about it.
The main types of digital marketing are:
- Social media marketing
- Email marketing
- Content marketing (e.g., blogging)
- Influencer marketing
- Pay-per-click advertising
It’s generally advised that you should cover as many digital marketing bases as possible when running your campaigns. After all, if you only stick to one type of digital marketing, such as emailing customers, then your reach is going to be limited. The more digital marketing you do, the more customers you’ll capture — simple.
In the modern business world, it’s an excellent idea to incorporate both digital marketing and physical marketing into your plan. By only choosing one or the other, you’ll lose out on certain benefits, which you obviously don’t want to happen. Therefore, you need to put together a consistent marketing plan that has elements of digital marketing and physical marketing. You should find that this gives you a major boost in terms of brand recognition, sales, and customer engagement.
Have fun on your marketing adventure!