Disney continues to work on changes to its streaming platform, Disney+. If yesterday we echoed how changes were coming to the application with the aim of retaining users watching content for longer, the latest move by the company of the most famous mouse in the world wont leave anybody indiferent.
And Disney+ is getting in touch with its subscribers and informing them of the news that is about to arrive. One of them we already expected and it was the prohibition of sharing an account with other users who are not in the same house. But the second has caught us by surprise and It has to do with advertising.
No matter what you pay… you will have ads
It is clear that Netflix opened the floodgates with the inclusion of new features in its plans and subscriptions. On the one hand, the impossibility of sharing accounts with people who were not in the same house. This is what they called “Netflix Home” And, judging by the subscriber and revenue figures, it has paid off pretty well for them.
With that in mind, we knew that the rest of the platforms would follow those steps and Disney+ has not taken too long to apply itself. The first of them, the account sharing ban with people outside the home, is already underway.
For Disney+ They can only be used under the same account the group of devices associated with the customer’s primary residence and used by individuals living there.
From the platform, they warn that if violations of the terms that appear in the contract are detected, Access to accounts may be limited or terminatedAnd for those who want a way out, they have an option prepared that, of course, involves an extraordinary payment.
For those who want to share the account with a person who does not live in the same house, They will create the so-called “Extra Access”something that Netflix has already put into practice with very good results.
Advertising is coming for everyone
But beyond the ban on account sharing, what we did not expect and will raise eyebrows is Disney’s intention to include ads and advertising in all subscription plans. Not only in the most basic, but even The most expensive ones may include advertisementseven if they interrupt content.
This means that in this new policy for displaying ads, the two premium plans without pauses will be included, Disney+ Standard and Disney+ Premium.
According to Disney, “limited promotional content, clips and trailers for Disney content, products and services, as well as sponsored or other branded content. Live content or special events may include commercial breaks or advertising messages.” This means that even if the plan is ad-free, Yes, we may experience interruptions when viewing ads. or sponsored content from other brands.