When we talk about streaming video platforms, most users almost always think of the same names. Netflix, Max, Disney+… these usually appear first and then come SkyShowtime, Apple TV+, Filmin… it doesn’t mean that the latter are worse, far from it, but it does mean that The first ones are the best known.
Disney+ is a platform with enormous potential. Its catalogue offers all kinds of productions and it is the home of labels such as National Geographic, Marvel, Star Wars, Pixar… A place where all kinds of productions are found and where the Walt Disney Company has high hopes to attract more customers. That is why they are working on renewing the application and these are the improvements that we hope to see soon.
Personalized content just for your eyes and linear channels
The latest thing on Disney+ has been a rise in the subscription price. A significant increase in the price we pay to watch content has come associated with the presence of ads in the cheapest plan. But beyond attracting more users, the platform wants subscribers to stay longer watching content. And it’s not a crazy idea, since this way the platform generates more income through sales of ads and advertising.
And to achieve this, It seems that they have set their sights on Netflix. And Disney+, in an attempt to increase the amount of time we spend in front of the television watching series and movies, will take advantage of the implementation of improved algorithms to ensure that each user has a personalized viewing experience.
What Disney+ wants to do is to make the offer presented to them different depending on the user. The platform will know our preferences and viewing habits and will take them into account to offer recommendations for series, movies and all kinds of programs. In case this sounds familiar, it is something very similar to what Netflix does.
In fact, depending on the profile you use on Netflix, you will see different proposals when viewing content. And Disney+ wants to achieve something similarIn fact, it will even offer promotional art when launching series and films, depending on the tastes and preferences of each user.
Until advertising, using emailswill use an algorithm that, based on each person’s viewing history, will recommend what to watch, or even remember that there is a series that we left parked.
But in addition, along with the arrival of an improved algorithm that will know us better and, therefore, offer personalized recommendations, the information indicates that Disney+ will also is working on the development of linear channels. This formula is designed for those occasions when we don’t know what to watch and we don’t want to browse and search through the catalogue.
In this way, the platform could launch, for example, a channel dedicated to Marvel that would broadcast all the films related to this universe. Something that could also happen with the Star Wars label or even with The Simpsons, with a channel that would broadcast episodes of this popular series 24 hours a day.
All these measures are under development. These will be reflected in the application in the coming months and are intended to make users more attached to the platform, spending more hours of the day watching content within the application.
Via | The Wall Street Journal