While Apple celebrates, on the one hand, the presentation of its new iPhone 14 in yellow, on the other it enjoys a historical record. Those of Cupertino capitalize on the podium of the 10 best-selling smartphones for 2022. Of course, not all were mobile phones launched during the past year.
According to the latest annual report by Counterpoint Research, the fireproof iPhone 13 has been the world’s best-selling terminal, accompanied by its older brother, the iPhone 13 Pro Max in second position, and the iPhone 14 Pro Max taking bronze. unstoppable.
Apple beats its own brand
The iPhone 12 was already the best-selling smartphone in 2021 and its immediate successor has picked up the baton. According to the latest data published in said report, iPhone 13 has contributed 28% of iPhone sales and it is crowned as the chosen mobile phone and the best seller in the markets of countries such as China, the United States, the United Kingdom, Germany and France. The figures of last year are exceeded and the iPhone 13 is also positioned as the leader from its launch on September 14, 2021 until last August 2022.
And the figures seem to prove the company’s strategy right: from Counterpoint they affirm that part of the success is due to the minimal decrease in prices after the presentation of the fourteenth generation. That’s good, saving positions 4 and 10, both crowned by two mid-range SamsungApple has marked a plenary session with its two generations and with an iPhone SE 2022 in ninth place, which refuses to die, as a concept and as a way of understanding mobile phones.
It is also important to look at other figures: there are fewer mobiles in direct competition. From 4,200 in 2021 to around 3,600 in 2022. Currently, hegemony is shared between four visible names: Apple, Samsung, Xiaomi and OPPO, which is growing unstoppably with 10% of the world share. The models that compete, moreover, now do so in much higher price ranges, where the flagships they do not seem to have a defined commercial ceiling.
Apple is an expert in the art of making doubt, and seems to continue to dominate that strategy where small price differences make big differences when it comes to knowing which model to buy: whatever it is, it will be from Apple. Last year it already started with signs of growth and it could not have had a better climax for a rather hectic 2022.