Elon Musk hasn’t been able to keep the secret for long. The new CEO of Twitter already has a name and face.
The mystery was revealed. The new CEO of Twitter is Linda Yaccarino, an NBC executive who is an advertising expert. It seems a very coherent decision, knowing the situation in the company, although the choice has not gone down well with some of Musk’s supporters.
Elon Musk announced yesterday that it had already chosen the new CEO of Twitter, but only revealed that it was a woman. He said he would join in 6 weeks, so we didn’t expect the announcement so fast.
Today, in another tweet, the owner of Twitter has announced that the new CEO is Linda Yaccarinoa prestigious executive of the television network NBC with a extensive experience in marketing and advertising:
“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk says. “She will primarily focus on business operations, while I will focus on product design and new technology. I look forward to working with Linda to transform this platform into X, the app for everything.“.
Linda Yaccarino is a 59-year-old New Yorker who, for a long time, has been NBCUniversal executive with the charge of President of Global Advertising and Alliances.
Twitter CEO Linda Yaccarino was also President of the Presidential Council for Sport and Nutrition with the trump administration, although apparently it was a more institutional position than a political one. Also has worked with current President Joe Biden in a vaccination advertising campaign.
Curiously, the new one Twitter CEO interviewed Elon Musk just a few days ago, on April 18, during MMA’s POSSIBLE Miami Event 2023. Here you can see the interview:
During the talk, both connected very well. Perhaps it was after this interview that Musk decided to hire her.
The decision seems totally coherent, given the situation of Twitter. The social network he has lost half his sponsorsand is on the verge of bankruptcy. You need an expert in marketing and advertising With numerous contacts in the sector, who knows how to attract new sponsors.
As Elon Musk himself says in the tweet, Linda Yaccarino will be in charge of commercial operations, while he will continue to be in charge of technological aspects..
It is not a classic CEO position, because it seems that they will share the load: each one will take care of one thing. But it may be a good decision for Musk. An expert who takes care of the topics that he does not master, marketing, while he focuses on technology. And each to his own. We will see how the tandem works.
However, the election has not sat well with a part of the followers of Musk, as can be seen in the comments of the tweet.
The reason is that Linda Yaccarino is a member of the World Economic Forum or Davos Foruma non-profit organization that encourages businesses and governments to work together to solve the world’s problems.
It is an organization that promotes globalizationsomething that the supporters of “America First”, that is, Donald Trump, do not like.
Linda Yaccarino is the new CEO of Twitter, and it seems like a smart move by Elon Musk. She will take care of the commercial aspectand the owner of Twitter of the technological section of the social network. A new CEO position that seems shared. We’ll see how Musk is good at working as a team…