Epic Games and Spotify put pressure on the European Union by claiming that Apple is still not formally complying with the Digital Markets Act
Those from Cupertino made important changes to their Digital Markets Act compliance plan during today. It is related to developers and external links. Users may have purchasing options outside of the App Store for in-app content. All in compliance with the objection of the European Commission But the first statements against it are already in place.On the one hand, the CEO of Epic Games and on the other Spotify through a statement made to TechCrunch.
Epic and Spotify are the main companies accusing Apple of “illegal and deliberately confusing” changes
The European Commission accused those from Cupertino last month of violating the aforementioned Digital Markets Act, specifically regarding the fees it charges developers. The communication channel that exists between developers and their users is obstructed by the simple fact that they cannot provide pricing information or have a way to communicate promotions or offers.
Epic and the App Store, a relationship that started off fragmented
Apple has made the necessary adjustments to return to compliance under its criteria, although it is already being singled out by one of the companies with which it originally started the lawsuit over offering alternative stores. Tim SweeneyCEO of Epic Games He describes the tariff as “a new illegal 15% junk tariff”. He does not take his finger off the line when he states that Apple’s terms make it impossible for developers to distribute their apps inside and outside the App Store.
In the European Union where the new DMA law opens up app store competition, Apple continues its malicious compliance by imposing an illegal new 15% junk fee on users migrating to competing stores and monitor commerce on these competing stores.https://t.co/YUYwsnrh32 pic.twitter.com/xAWGkOWPrH
— Tim Sweeney (@TimSweeneyEpic) August 8, 2024
While Spotify has spoken out against Apple, declaring that what it has done is “deliberately confusing” and that they continue to “blatantly ignore” the requirements of the Digital Markets Act. They rely on the European Commission, stating that “they have made it clear that imposing recurring fees on pricing and linking elements is unacceptable.” Both demand “daily fines” and that the investigation against Cupertino be accelerated.
How will Apple’s recent announcement hold up in light of its recent adjustments?
Cupertino justifies the initial acquisition fee for developers who use links by the “value that the App Store offers” by creating a connection between the developers themselves and EU users.
Apple and its problems with the European Union due to the App Store
On the other hand, The service fee simply reflects Apple’s effort for services and capabilities they provide to developers.This translates into the distribution of apps and the security around the App Store, in addition to the ongoing promotions and anti-fraud controls that exist.
If developers choose to use links to direct their users to external links as part of non-App Store purchasing options will be subject to a commission of between 10 and 27 percentThe commission prior to the Digital Markets Act was 15 to 30 percent.
For now, Epic Games is sticking to its plan to launch its app store on the iPhone and iPad despite all the statements made in the past and present. Will Apple face a new fine or can we expect to see further adjustments?
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