Manzana began to implement App Tracking Transparency (ATT) with the intention of limiting the tracking of applications to display targeted advertising.
Thus, application developers were forced to request the consent of users to track their activities, both in applications and on websites.
So the applications of Facebook and Instagram they must request permission from users before accessing the advertising identifier of the devices.
Nevertheless, Facebook completely circumvented these policies and continued to collect user data without their consent.
Notably Facebook has always been opposed to App Tracking Transparency (ATT) of Manzana because obviously it makes you lose a lot of money. Some data from Goal They suggest that the company has lost about $10 billion in projected earnings from this type of regulation.
What is known about the lawsuit filed against Facebook?
According to information provided by Bloombergthe class action lawsuit filed against Facebook and Instagram It took place in federal court in San Francisco.
In that lawsuit, the company is accused of violating the framework App Tracking Transparency (ATT) of Manzanastate and federal laws by collecting user data without their consent.
Also, users point out that Goal uses a custom browser that allows you to inject a code javascript called follow-up “metapixel” which allows to track all the keystrokes of the users when they use the browser of the application.
For example, if a user clicks on a link in Instagram or Facebook, Goal it can monitor your interactions, text selections, and even some text inputs like passwords or personal credit card information.
Target’s response
Goal has not given an official response on the lawsuit that was filed against it, however there are some reports where the company acknowledges the monitoring of activities through your browser under the pretext of offering a better experience in its products.
Facebook has made it very clear that they are not collecting essential information from users. So we just have to wait to see how the social media giant defends itself in court.