Faced with a whole range of difficulties, some of which are common to the entire market, Meta delivers unflattering financial forecasts. The firm therefore plans to revise certain recruitments downwards. This situation could lead to a stagnation of its services.
Published a few days ago, the Meta group’s latest financial results are quite lackluster. They lead the brand to more than cautious forecasts for its next quarter of activity, which could be hit by a drop in income compared to last year. These forecasts are part of a very particular framework: that of a beginning of decline for the group, confronted for almost a year with a drop in the number of Facebook users. A delicate situation to which is added Apple’s new policy on respect for privacy (in particular through the features introduced with iOS 14.5 and later), but also an unfavorable global context marked by high inflation and the war in Ukraine.
Faced with these many pitfalls, Meta wants to reduce the sails in terms of recruitment, reports the American media CNBC. This decision, which would primarily impact the recruitment of middle and senior managers, could lead the group’s various departments to progress more slowly on certain projects in progress… and therefore lead to a certain stagnation.
Meta human resources in slow motion
“We regularly re-evaluate our talent pipeline based on our business needs and, in light of the spending guidance given for this earnings period, we are slowing its growth accordingly.“commented a spokesperson for Meta contacted by CNBC. “However, we will continue to grow our workforce to focus on the long term.“. Recruitment of smaller profiles andsmall handsshould therefore, to some extent, continue to be carried out. According to information from CNBC, Meta recruiters have nevertheless stopped their search for candidates for certain positions.
Decay, Meta might have to get used to. In February, the firm admitted that despite a rebound in the first quarter of 2022, the number of active users on Facebook had fallen for the first time during the fourth quarter. Meta is also bearing the brunt of the consequences of the Russian-Ukrainian conflict on the global economy… and on the online advertising market, the main source of income for the group and its subsidiaries.
“We experienced a further slowdown in growth after the start of the war in Ukraine, due to lost revenue in Russia and reduced advertising demand in Europe and outside the region“commented David Wehner, financial director of Meta. “We believe the war has introduced additional volatility into an already uncertain macro landscape for advertisers.“.