Mexicans are vain! At least that is how our tastes reveal it online, and that is that the categories Fashion, Health and Beauty They are positioned as the ones with the highest billing during 2022; while House and garden was placed in the top three after displacing EroticaCloudtend revealed.
Additionally The good end, Christmas and Hot Sale became the special dates preferred by Mexicans to buy, according to what was published by the ecommerce platform in its Annual Report on Electronic Commerce.
Another relevant fact is that Mexico City (24.6%), the State of Mexico (11.1%) and Jalisco (10.1%) were the states in which the most online stores were created during 2022. In this regard, it was confirmed that the trade Electrónico boosted work from home as 64% of Mexican entrepreneurs work from home.
In terms of payment methods, The credit card (34.6%), the BNPL mode (8.1%), Wallet (7.9%) and Debit (3.5%) were the media preferred by customers.
While the use of mobile devices (62%) was positioned above the use of computers to buy in online stores, maintaining the trend of recent years.
These data are part of the second edition of Nubecommerce México: the Annual Report on Electronic Commerce exclusive to Tiendanube; This study focuses on the development and evolution of e-commerce globally and nationally during 2022.