WhatsApp denies information that alludes to its new advertising plan integrated into the messaging platform. There is also talk of an ad-free rate.
If you have ever imagined what it would be like if, among your chat list, you came across an advertisement for your favorite brand, this thought might not be so far from reality. Recently, rumors have emerged about the possible incorporation of ads in WhatsApp, the popular instant messaging application owned by Meta. But what is true in all this?
It is undeniable: instant messaging applications have revolutionized our way of communicating. WhatsApp, owned by Meta, has established itself as a leader in the sector, and recently, after the arrival of the new WhatsApp channels function in our country, it has been the center of rumors about a possible change in its advertising policy.
Since its creation, WhatsApp has proudly worn a distinctive feature: its absence of advertising. The famous phrase from Brian Acton, co-founder of the application and now president of Signal: “No ads! No games! No tricks!”is a testament to the company’s commitment to its users.
But, as always, times change and companies are looking for additional sources of income. Therefore, it is difficult to ensure that WhatsApp will never have advertising. Now, the platform is immersed in other changes such as: interface, new functions (sharing screen in video calls, channels or editing text) or privacy improvements.
Meta could be debating a new paid advertising model
However, a recent report by Financial Times generated a real stir, suggesting that the possibility of incorporating ads into WhatsApp was being discussed in the Meta offices. Will Cathcart, director of WhatsApp, did not hesitate to clarify the situation through his account on X, to deny it, it would only be a debate:
“This @FT story is false. We are not doing this.” Although this announcement brings relief to many, it is evident that speculation about the future of WhatsApp and its monetization model will not cease. We cannot forget that other applications under the Meta umbrella, such as Instagram, have already adopted successful advertising models.
But there is more. Meta also reportedly discussed the idea of introducing a subscription fee to use Instagram, WhatsApp or Facebook without advertising. However, this concept met resistance within the company. Although it is difficult to know with certainty how much support or rejection this idea had.
Definitely, Despite recent statements, the future outlook for WhatsApp remains an enigma. What is certain is that any change will be carefully studied to adapt to the needs and preferences of its more than 2,000 million users. Today, the world is waiting.