Technology News Desk !!! Video streaming platform Netflix has had a poor start in the gaming business, as a new report says less than 1 percent of its subscribers are playing its games. App analytics company Apptopia estimates that an average of 1.7 million people are engaging in sports daily, which is less than 1 percent of Netflix’s 221 million subscribers, according to a CNBC report. The platform is accelerating its push into video games with plans to double its list of offerings by the end of the year, but for now, some of the streaming giant’s subscribers are playing. Since last November, the company has been rolling out games to keep users engaged between show releases. The games are only available to customers, but they have to be downloaded as a separate app. In the second quarter, Netflix lost nearly one million subscribers after losing 2 million during the first quarter, its first subscriber drop in more than a decade. In a letter to shareholders last year, Netflix named Epic Games and TikTok as its biggest rivals for people time. Tom Forte, senior analyst at DA Davidson, said one of the many advantages Netflix has in pursuing the strategy is its ability to drive engagement when the show first hits the stage. Still, Netflix chief operating officer Greg Peters said last year the company had been learning about how games could keep customers on the service for several months and indeed, apparently, years, the report said.
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