Goodbye to Intel Pentium and Celeron after almost 30 years
Intel will now focus on its Core, Evo and vPro brands for its flagship products and will use the Intel processor in what it calls Intel products. “essentials”. “Intel is committed to driving innovation for the benefit of users, and our entry-level processor families have been instrumental in raising the bar for PCs at all price points”explains Josh Newman, vice president and interim general manager of mobile client platforms at Intel. “The new brand of Intel processors will simplify our offering so users can focus on choosing the right processor for their needs.”
the end of the brand Pentium comes after almost 30 years of use. Originally introduced in 1993, flagship Pentium chips were first introduced in high-end desktops before making the jump to notebooks. Since its introduction in 2006, Intel has used the brand name extensively. Core for its line of flagship processors, and has reused the Pentium brand name for mid-range processors.
Celeron it was Intel’s brand name for low-cost PCs. Released about five years after PentiumCeleron chips have always delivered much lower performance at a much lower cost to notebook manufacturers and ultimately consumers. The first Celeron chip in 1998 was based on a Pentium II processor, and the latest Celeron processors are mostly used in Chromebooks and budget laptops.
A change that should not have consequences
Intel’s move to simplify to just Intel Processor it means that the multiple families of processors will now be housed under a single brand. It’s not entirely clear how Intel intends to educate consumers about what is mid-range and what is low-cost. In any case, low-cost Celeron and Pentium chips have racked up enough negative associations in recent years as PC makers increasingly focus on Chromebooks and low-cost devices, where chips sometimes can’t. follow the rythm.
Intel has indicated that the rebranding will not affect the company’s current product offerings or roadmap. And that “will continue to offer the same products and benefits within segments.”
Intel’s rebranding comes just a few weeks before the company unveils its 13th generation flagship desktop processors. Intel accidentally revealed the specifications of some of its 13th generation chips earlier this week, after promising that at least one of them would work at 6 GHz in idle state.