We sensed that interesting news would come at Google I/O 2023 as far as artificial intelligence is concerned. And we have not been wrong, since what the Mountain View company has announced could forever change the search engine. Not so much in its forms, but in its results, since it will be supported by an AI similar to Google Bard.
It is called ‘Supercharging Search’ (something like ‘Búsqueda Súperpoderosa’ in Spanish) and at the moment it is a tool that is in testing for users in the United States -we have not been able to register in Spain with VPN-. In it we find an implementation of artificial intelligence that, Google says, will help users find more accurate results. Of course, the classic search results do not disappear.
A new AI that speeds up searches, but does not forget the usual results
As an example better illustrates what ‘Supercharging Search’ is, We will expose the same one that Google has shown, who have shown what happens when doing a search as the reasons why sourdough bread is so popular. They have entered this question in the classic Google search box and, after pressing ‘enter’, we only had to wait a few seconds to see how, above the usual web results, a new box appears in which a text-generating AI has begun to write a text in real time in which they explain in a few lines the benefits of this type of bread.
So yes, broadly speaking this new tool comes to speed up searches by pre-serving a result generated by a text-generating AI. They say from Google that these capacities have been trained to always offer quality information based on the different systems that they have been developing for years to position the usual searches.
Searches related to purchases are also powered by artificial intelligence. Example? We look for information to buy a bicycle and Google shows a buying guide that shows the most important aspects to pay attention to, as well as a direct access to the traditional Google Shopping module with different models of bicycles and a link to the stores to buy them. on-line.
Returning to the traditional results, Google promises not to leave aside the web results and integrate them within these searches. And in the same way they affirm that the ads will also continue to have their presence in the search engine in the same blocks in which they have traditionally been and always differentiating all these results from those obtained from organic search.
This tool is integrated into Search Labs under the name ‘Search Generative Experience’, being able to sign up from an Android or iOS mobile using the Google app or through a computer with the Google Chrome browser. Yes indeed, at the moment it is limited to English and users from the United States. They say that with these tests they hope to receive feedback from users to continue improving the user experience and, we hope, that among these improvements is the possibility of trying it from other countries such as Spain.
More information | Google
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