Tech News Desk – Tech giant Google’s rival search engine Neva is about to shut down. The company said that it is preparing to shut down its search engine platform from June 2. Let us tell you that Niva was introduced four years back. The platform was introduced by two former Google employees in competition to Google and was an ad-free search engine.
Former Google employees created the search engine
The search engine Niva was developed by two former Google employees, Sridhar Ramaswamy and Vivek Raghunathan. This platform was introduced in the year 2019 and now the company has decided to discontinue it. The search engine will be shut down from June 2, 2023. On visiting the page of the search engine, the message of its closure is also visible.
was ahead of google in many ways
Neeva co-founders Sridhar Ramaswamy and Vivek Raghunathan wrote in a blog post announcing the shutdown that building a search engine is hard. He said that it is designed better than its competitor. It was advertising free and was ahead of Google in many ways. He said it was ahead of Google in swapping out the 10 blue links to display more viewable pages and not de-emphasizing man-made information.
The company gave the reason for discontinuing Niva
However, Ramaswamy and Raghunathan said that throughout this journey we found that building a platform is one thing and convincing users of the need to convert it into a better alternative is another. But building the search engine was actually the easy part. While tech experts say the company’s plan to push an ad-free search engine has failed.