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Home»Tech World»Google’s third-party cookies will end next year, know what will be the effect of this change

Google’s third-party cookies will end next year, know what will be the effect of this change

By Vivek Rana21/05/20232 Mins Read
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Tech News Desk – If you use Google Chrome, then there is important news for you. Google has announced that it will migrate one percent of Chrome users to the Privacy Sandbox and remove third-party cookies for them in Q1 2024. The move will help developers conduct real-world experiments that measure their product quality and experience without third parties. Let us know that the privacy sandbox will further strengthen the privacy on Android.

Updates will start from July
Last year, Google increased testing so that developers could test this new technology. Starting with the July Chrome release, the company will make the Privacy Sandbox Measurement API available to all Chrome users in the coming weeks. This allows developers to use these APIs. The scheme has been developed in consultation with the UK’s Competition and Markets Authority (CMA). OpenX praises Google for promoting consumer privacy.

what are cookies
Third party cookies are placed in the browser and track the activities of the users. Cookies are used for website tracking. Sometimes cookies are also used for session management. With the help of cookies, companies can interact more and more with their users. Through this, companies can give better experience to the users. Cookies track users’ interests and then show search results and ads accordingly.

what is google sandbox
The Google Sandbox is a filter that prevents low authority sites from appearing in Google searches. Google does not allow the new site to be ranked so that it has time to improve the quality of the website and fight spam. Because Google does not trust the new website, Google does not show the website on the search engine for a certain time period. This is known as Google Sand Box.

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