And it is that it will be during 2023, when HBO Max and Discovery + work to make way for a new service that, at least for now, is expected to be free financed with commercial and advertising agreements.
The truth is that before this happens, and in a way not to lose subscribers prematurely, HBO Max has just brought a new redesign to all its applications.
In this way, both the apps for iOS and Android as well as the one for the web show a new design that comes hand in hand with new functions that promise to improve the subscriber experience.
In general terms, the new HBO Max proposal offers a friendlier interface, optimized performance as well as some features that have been expected for months.In this last category, it stands out that now the HBO Max app is compatible with tablets in both vertical and horizontal mode. It also gains split-screen and SharePlay support, for Apple devices in the US, for now.
Why is HBO Max renewed?
Additionally, the new interface offers a dedicated page for downloaded video content, while the shuffle button reaches the mobile arena.
The obvious question that arises at this time is the reasons why HBO Max is renewed, if it will be during the following year the brand could disappear.
Is clear. HBO Max wants to maintain the largest number of users in the face of an expected merger. The path would not be wrong if we consider the progress that the service has had since its launch in 2020.
According to a Nielsen report, corresponding to April 2022, Netflix led with 6.6 percent of the total minutes spent by viewers in the United States on streaming platforms, followed by Disney + with 1.7 percent and by HBO Max, with 1 percent.
It seems like a minimal percentage for the home streaming platform of DC and Game of Thrones, but in just two years it would have surpassed rivals of greater depth and roots such as Hulu and Amazon Prime Video, for example.