The most popular browser for computers and mobiles is none other than Google Chromethe search giant’s own solution that has been taking up space in the internal memory of our devices for years.
Chrome for Android enabled a kind of ad blocker worldwide a few years ago. To use this feature we only have to have the browser updated to the most recent version available in the Play Store and manually activate this Google “adblock”.
No more invasive ads
Google, Microsoft and Facebook, among others more companieshave united under the Coalition for Better Ads (Coalition for Better Ads) to put an end to those invasive ads that tend to flood many websites and cause many users to install blockers that eliminate all advertisements, whether abusive or not, affecting the income of companies that do not abuse advertising.
To prevent users from blocking all ads, Google integrates its own ad blocker in chrome, although we must consider that it is disabled by default. Chrome for Android will always block pop-ups and silence self-playing videos, but we can go one step further by activating its invasive ad blocker to stop seeing more types of advertising on the web.
To activate your ad blocker we just have to open Chrome and go to Settings > Advanced settings > Site settings > Invasive ads. There we will see a switch with which we can activate it to block those invasive ads that take over the covers of our favorite websites.
From now on, when we enter a website with invasive ads, Chrome will inform us that has blocked advertising from that website, offering us the option of allowing the website in question to show us that advertising.
These are the invasive ads that Chrome will block
Chrome ad blocker will block a total of eight types of invasive ads that websites usually use to display their advertising. They are the following:
- Popup ads: Ads that appear and block the main content of the page until it is closed.
- “On purpose” ads: Ads that appear on a mobile page before the content is loaded, preventing the user from continuing with the content until they click continue.
- Ads with a density greater than 30%: Ads that occupy more than 30% of the density of the content on the screen.
- Flashing ads: Ads that rapidly change background or color intermittently.
- Automatic playback of video ads with sound: Video ads that automatically play sound.
- Countdown ads: Ads that do not allow access to the content until a countdown ends.
- Scrolling ads: Ads that appear when you scroll and are discarded when you scroll again.
- Ads pinned on screen: “Sticky” ads that remain fixed on the screen and are always visible no matter how much you scroll the content.
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