Google is already developing its searches with responses through generative AI, Apple users would be harmed since Safari would be left out of this new feature
In accordance with The Information, Google is in the crosshairs of the United States Department of Justice Regarding an investigation for the domain that it has the Mountain View company About web searches and your industry. It is inevitable to think of this last term and not think of Google. For many years, it has been natural to enter a browser and use them to perform a simple search for information or images. The problem is related to Apple, as Google is the default search engine in Safari. This could causing an AI novelty not to reach the iPhoneAI-powered search.
Google wants iPhone users to use its services outside of Safari
While a ruling is issued by the Department of Justice, Google wants to reduce its dependence on Safari as a search engineThe main problem is that Google is paying at least $20 billion a year to be the official search engine for Safari. The US agency does not look favourably on this as it is difficult for others to get involved in the competition.
Google Lens now allows iPhone searches to be done through screenshots
Interestingly, Apple is not part of the lawsuit, although Eddy Cue, one of the Cupertino company’s top executives, has already been summoned to appear. According to The Information, Google is slowly making progress on increasing search within its iPhone appsThe target is 50% by 2030.
It is also complicated that Safari is not present on the iPhone since it comes pre-installed and it is an interesting challenge for Google.Perhaps the hope for change lies in users moving from Android to iPhone and preferring Chrome over Safari. Google’s dominance of iPhone search has reached such a point that there was speculation that they were willing to pay more just to keep Cupertino from developing their own search engine.
Safari is the default internet browser on the iPhone
AI-generated results would not be present in Safari when performing a Google search
Those from Mountain View began to implement generative AI in their apps. IA Overviews, Searches that deliver AI-generated answers are now available in the US but not in SafariThe measure is very aggressive without a doubt, but Google is considering eradicating it. It should be noted that this function will not be available until the end of 2024 for other countries.
Google Search with Answers Using Generative AI
Another interesting fact What does The Information report say? is the hiring of a former Instagram and Yahoo executive named Robby Stein. Will be in charge of the strategy to bring iPhone users to Google appsAnother of its objectives will be to use generative AI to make the apps that are already part of Google “more attractive.”
AI-powered search for answers is also being seen in other browsers such as Brave and Arc. Both are available in their mobile app versions for iPhone. Will Google regret not considering Safari for AI-generated searches? We will also be keeping an eye on the next ruling from the Department of Justice.
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