In today’s world, where the number of brands is increasing day by day, the competition also increases. marketing research is accelerating. The model that has recently come to the fore from these marketing efforts: influencer marketing is the model.
These studies, carried out through both social media and traditional media channels, provide brands with: Returns such as image, reputation and profitability.
In today’s competitive environment, it is not enough to just offer quality products and services to your customers. The reason is that it is difficult to stand out among tens, hundreds or even thousands of brands.
The development of technology and the opportunities offered by the internet have a positive effect in many areas.
Of course, these positive effects are inevitably reflected in the marketing efforts of the brand.
What does influencer mean?
One is talking about an influencer who actively uses social media and reaches thousands of people with his sharing.
Influencersare people who successfully guide purchasing decisions for their followers and collaborate with brands. Mostly, influencer marketing processes are a bridge between influencer and brands. influencer agency manages.
Each influencer produces content for different audiences in different categories. Influencers can do this as a full-time job or as a hobby while continuing their business life as a company.
As you begin the process of becoming an influencer, your content should above all be interesting and engaging. People who actively use social media and reach thousands or millions of people are called “influencers”.
Influencers, who have become partners of brands, are effective in making purchasing decisions for their followers.
You can promote your products by giving information about them, bargain with brands, sponsored Contents can share with your followers, share stories, posts and blogs in various media
Influencer Prices vary, there is no fixed price, and this price varies according to Influencer popularity, follower numbers and audience.
influencer marketing with platform biselfy.comAccording to the information we received from influencer prices:
For the range of 100,000 – 300,000 followers: 2.500 – 7.500 TL
For the range of 300,000 – 500,000 followers: 3.500 – 8.000 TL
For the range of 500,000 – 1,000,000 followers: 5,000 – 13,000 TL
For the range of 1,000,000 – 2,000,000 followers: 6.500 – 17.000 TL
For the range of 2,000,000 – 3,000,000 followers: 8.000 – 25.000 TL
For the range of 3,000,000 – 4,000,000 followers: 13.000 – 40.000 TL
For 4,000,000 or more followers: 40.000 TL and above
influencer marketingis an advertising activity carried out in marketing channels that look at the profile interactions of people or accounts with a large following, who have established themselves as an opinion leader in social media.
Brands seek out these thought leaders to promote their products or feature certain products.
You can think of this technique as word of mouth. These people, called social media phenomena, want to reach their followers, tell their brands and showcase their products.