This new social network is known as BeReal and it is focused on the immediate, since its main objective is to provide content that looks real. Leaving aside the theme of perfection a little to change the dynamics of traditional interaction that occurs in other social networks such as Instagram or Facebook.
The main feature of BeReal is that users do not decide when to share content, with the intention that this is not planned and perfect.
Which means the app pushes notifications to users to challenge them to share content at a specific time of day to encourage spontaneity. Users have 2 minutes to post their content and post it with their followers.
This way it’s like BeReal has managed to gain presence among the younger audience and gain popularity. Well, they are in a constant search for more natural interactions.
Instagram copies the BeReal formula
However, Instagram you’re trying to copy that formula to bring it into your app and challenge users with a similar dynamic.
Well, it turns out that the developer Alessandro Paluzzi discovered in Instagram an internal prototype that will send notifications every day at a different time and users will have two minutes to take a photo of their environment. Just like it happens in BeReal.
#Instagram is working on IG Candid Challenges, a feature inspired by @BeReal_App ?
ℹ️ Add other’s IG Candid to your story tray. And everyday at a different time, get a notification to capture and share a Photo in 2 Minutes. pic.twitter.com/caTCgUPtEV
– Alessandro Paluzzi (@alex193a) August 22, 2022
This new feature of Instagram It is still considered an internal prototype, which means that it has not yet been tested with any real users, nor is it known if it will finally be released to the general public.
So all that remains is to wait to see how this all ends.