According to the New York Times, Apple’s mixed reality headset would crystallize many internal tensions. This time, several people would have reservations about the price, but also, and even more worrying, about the purpose and meaning of the project.
In addition to being a real technical headache, Apple’s very first mixed reality headset is causing a lot of tension within the Cupertino company. Internal dissensions have multiplied in recent months, especially on the commercial calendar of this product which promises to be unprecedented.
Recently, for example, two teams disagreed on the launch date of this device: the director of operations would like to market it as soon as possible, Conversely from the design division, which would prefer to focus on augmented reality glasses, technologically not viable for a few years.
Several internal reserves
Except that internally, the quarrels would gradually take on a worrying magnitude. The subject of timing launch would not be the only one on the table, if we are to believe the latest information published by the New York Times – relayed by 9toMac. Several former and current Apple employees testified in the columns of the media.
According to them, the overall state of mind relating to the Apple Glass project would be at odds with other projects usually developed: the enthusiasm and determination of the teams would have clearly taken the lead in the wing, the fault, in particular, of deep – and legitimate – questions.
Employees would, for example, have reservations about the final price of the device, which would be sold around 3000 dollars. Even more worrying, the very usefulness of such a product would be questioned by some, who are skeptical about mixed reality and the real solution that Apple Glass would bring.
A project that lacks meaning?
It is no longer a question of trifles related to the commercial calendar, but rather of a small professional existential crisis, where some and some are wondering about the meaning, the goal or the value of this project. So much so that employees would have simply left the program, while others would have been kindly thanked, as deemed ineffective.
This discontent would even interfere with the management of Apple, since some members would also have doubts about the purpose of Apple Glass. The soap opera around these is not ready to end, with a key question: will the firm at the apple rush to launch them?
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