The figures are overwhelming and especially interesting if we consider that we are talking about a phenomenon that is not tied only to the younger generations of users.
To give us an idea, it is enough to recognize the results of a survey signed by Morning Consult which revealed that 86 percent of users between the ages of 13 and 38 are seeking to become full-time content creators.
The truth is that taking the step is not easy. Becoming a successful content creator demands more than just uploading funny videos or posts to social networks.
Thus, there are many doubts that may arise when venturing as a content creator on social networks, to which there is not always a simple answer.
Beginner content creator, a guide you must know
That is why from Unocero we have talked with Jesús Barreda, social media director at another, who has given us a series of valuable notes, tips and aspects to consider if you want to become the next creator of content that breaks the network:
Unocero: How do you understand the so-called economy of content creators?
«Definitely the network, the social networks, the new platforms have opened an option that did not exist. This is 15 years old, when not only more opportunities were opened, but new professions and occupations that did not exist before. Today they are jobs that already have an interesting professionalization. From that, the emergence of new options, new platforms and competitions, as it has given this possibility to creators to see an option to generate income. The first ones that began to function as sources of income, since it was when the radio began to move towards Spotify, and the creators and musicians began to receive income from Spotify with YouTube at the same time as platforms that were generating this monetization.
Today, well, TikTok and all these new forms of network (…) are a window of opportunity and that not only is it right now, but it is going to grow and will continue to grow.
Unocero: What opportunities do these users with basic or intermediate knowledge of social network management and good capitalization have?
«Speaking of the most common and ordinary people who use the networks, well, it starts from the micro-entrepreneur or medium-sized entrepreneur who begins to stand out and have their sales digitally.
But I think what has triggered this is that the technology is getting closer and closer to everyone. For example, TikTok and its video engine, with which some truly amazing things are done that today dazzle any designer or video editor. What can be done with the pure tool, not even a special program is required, makes the level of ‘amateurism’ become professional because the tools allow it. It is a very high level of technology that can be obtained from practically any device. All of these things make it possible for anyone to become a creator. The important thing is that people lose their fear of him.”
Unocero: What does it mean to be a content creator on social networks?
“It is very demanding. We are talking about a content creator who is already intensely dedicated to this is generating 3 or 5 pieces of content a day, which is crazy, making content is something that takes up a lot of time.
You must have an idea and be clear about where you want to go when making content or telling a story. Anyone can do it.”
Unocero: What are the most profitable platforms for you, especially for these amateur users?
“Speaking of content creators, Instagram is definitely a very important network; it is the network that has been maintained and is well supported, especially because it copied the TikTok scheme and it has been working for it; It is definitely a good place. However, Instagram pays very little or not at all, that is, basically the compensation that people who are on Instagram could have would be more for sponsorships, for brands.
Where should we look as a content creator who wants to earn from this? I definitely did TikTok. It will be a tool that will make them grow fast if they are constant. And besides, TikTok has a fund for creators. This fund for creators, because it pays creators directly for every certain number of reproductions, more or less, about 450 or 500 dollars a month, which is not so little anymore if you have half a million followers. ; Half a million sounds like a lot, but it’s not that much if you’re consistent.
But TikTok has also started to have certain limitations, content limitations or word limitations. Suddenly they make a strange download that does not convince the creators very much and many are moving to Kawai, which also has a creator program, but they pay based on the number of followers you have and the number of views counted . More or less we are talking that if you have from a thousand to 15 thousand followers you are paying about 20 dollars; for about 500 thousand followers they are already paying 200 dollars a month, more or less; all ranges are going to vary a lot.
The most important thing for all platforms is that content is being uploaded regularly, that there is consistency, that it is frequent, that there is continuity. If this happens and everything is in harmony, the platforms respond.
But summing up the answer TikTok and Kawai are doing very well for creators.”
Unocero: Where does the payment that a content creator receives on social networks come from?
«The platforms have a fund that is sponsored by sponsors, by investors, by people who inject money into the same platform so that the same platform has creators.
Platforms are interested in fresh, new, innovative, original, organic and interesting content that is constantly creating challenges. So it doesn’t depend on brands, it depends directly on the platforms themselves.
Brands is another business. It is a business that is aimed at reaching the message that is being printed in the greatest number of people, but it is a commercial issue of payment to a provider. For the other case of content creator, it does not depend on the brands.
Unocero: Is being a content creator profitable?
“Being a content generator is still profitable. Only 5 percent of social network users are creators. The competition may be wide but not so much.
If one is constantly maintained and understands the pulse of each social network, it is a way of life.