Tech News Desk – IPL 2023 tournament (IPL 2023) has got record breaking support on broadcast and streaming this year. Viewers have watched the match fiercely on both the platforms. For the first time this year, the BCCI separated media rights into broadcasting and streaming. While Disney Star was the television broadcaster this year, Jio Cinema was the official streaming partner of IPL 2023. Including the highlights during the match and the coverage related to the match, this figure is around 53.5 crores. While Jio Cinema (Jio Cinema IPL 2023 viewership) got a total of 44.9 crore viewership during the IPL match.
Connected TV Supported
According to the report, this year due to connected TV, live streaming (Jio Cinema IPL 2023 viewership) on Jio Cinema got strong support. 12.6 crore viewership was seen on this platform. Due to Kovid-19, the IPL tournament was played this year after three years. This also helped a lot in viewership. According to D&P Advisory, the IPL tournament has raked in $10.9 billion today.
How much were the rights sold for?
Talking about the sale of media rights for the IPL 2023 tournament, according to the report, Disney Star bought TV broadcast rights for Rs 23,575 crore. Similarly, Reliance-led company Viacom18 bought digital rights for Rs 23,758 crore. Disney Star said that a total of 4271 crore minutes were recorded as live telecast on TV during IPL. This is 32 percent more than the last IPL.
What was the figure in the final match
According to the news, in the final match of IPL 2023 (IPL 2023), the peak viewership between GT and CSK reached 6.41 crores. Similarly, in 47 out of 74 matches, the peak viewership figure was more than 30 million.