Kuo believe that the iPhone 14 will go up in price by about 15% on average precisely because of an increase in the price of the iPhone 14 Pro, which would raise the average price (the famous ASP) to 1,000 or 1,050 dollars.
Translated into absolute numbers, that can mean an iPhone 14 Pro with a base price of $1,100, and an iPhone 14 Pro Max for $1,300. And if we add to that inflation and taxes, we could have Spanish prices of 1,300 and 1,400 euros in the basic configurations of those same two models.
In other words: more than one will reconsider whether to buy the iPhone 14 Pro. The price increase can be brutal, and perhaps that “non-Pro Max” model has more possibilities because of that. Even so, Apple’s feelings are optimistic, and the production of the terminal has increased in anticipation that there will be a good rate of sales from the end of September. Everything will be to see the reaction of consumers.