Lenovo, continues to maintain its leadership in the global PC market for a while. However, it has not been possible for this Chinese tech giant to achieve the same success in the smartphone market. One semester, Lenovo decided to completely stop the production of mobile phones under its own brand. The company focused on the Motorola brand, which it acquired in October 2014. This investment seems to be starting to pay off and the brand is gaining traction in certain markets.
market research firm of Canalys According to the report, Lenovo’s The smartphone brand showed growth in key regions such as Europe and Latin America in the first quarter of 2023. The company recorded the greatest growth in Brazil, one of the world’s five largest markets. Lenovo smartphones, in Brazil It became one of the top 5 best-selling models for the first time in the last six years. Top of the market in vivo existed.
Lenovo is excited! The first goal is to overthrow Apple!
in Europe, Lenovo’s Mobile phone shipments increased by 13% year-on-year in the first quarter and its market share climbed to fifth place. This was its best result since the third quarter of 2017. Europe In particular, Lenovo’s mobile phone growth reached double digits in Poland. In addition, the company is located in Eastern Europe. Romania, Bulgaria and a 10% mobile phone growth rate in Italy.
in Latin America, Lenovo’s mobile phone shipments increased by 7% and the brand’s market share was 21%. The company is the second best-selling brand in the region. Lenovo in Brazil It ranks second with an annual growth of 5% and a market share of 31%, just behind Samsung.