The company says it sees this move as part of a “digital transformation journey” based on diversity, equality, inclusion and sustainability. Although it may seem like a noble thought Levi’s essentially, he hires a robot to create a diversity look while getting rid of the burden of paying people who actually represent the qualities he wants to associate with his brand.
Levi Strauss, will partner with Amsterdam-based digital model studio Lalaland.ai for the venture. Founded in 2019, the company’s mission is to “see more representation in the fashion industry” and “to create an inclusive, sustainable and diverse design chain”. It aims to enable customers to see what a variety of fashion products would look like on a person who looks like them through “hyper-realistic” models of “all body types, ages, sizes and skin tones.”
Levi’s The announcement reflects this branding, saying the partnership is to “sustainably increase the number and diversity of our models for our products.” The company continues: “We see fashion and technology as both an art and a science, and we are excited to partner with Lalaland.ai, a company with high-quality technology that can help us continue our journey longer.”
Levi’s will design its models according to artificial intelligence
Levi’s, He claims that “artificial intelligence will probably never fully replace human models for us” (note the term “probable”). But it’s hard not to see this as the first step in a dystopian march towards automating the industry.
produced by artificial intelligence “photography”, As art and writing become more persuasive than ever, it would be naive to accept companies as they appear when such movements insist on PR-friendly principles such as celebrating diversity and caring for the environment. At the very least, it’s perfectly fitting that these high-minded motives also allow them to mass-produce something that previously required hiring people.
by Levi Strauss last year it reportedly launched a 12- to 19-month process to lay off nearly 800 people – almost 20% of its corporate workforce. It was part of a restructuring plan to save about $75 million to $100 million a year.