Windows 10 is nearing its end of life. Microsoft’s operating system will stop receiving support in 2025 and the current 22H2 update is the last one that has brought new features to the system. After almost two years of life, Windows 11 continues to accumulate new users and Microsoft continues to insist on its installation aggressively. An example of this is the last May cumulative update of Windows 10 in which a gigantic full-screen pop-up appears in which the company offers us to upgrade to this operating system.
While Windows has deservedly had a reputation as an operating system riddled with advertising and promotions from the firm, Microsoft’s latest promotional campaign to urge its users to install Windows 11 takes it to a new level. And it is that if you are in the configuration screen of the last May update for Windows 10, you may have encountered a full screen notice for you to switch to Windows 11.
Advertising that is getting more and more
Although there is still time for Windows 10 to stop receiving update support from Microsoft, its previous update (21H2) will no longer receive support on June 12. This has led Microsoft to remind its users that they should update to a version supported by the company as soon as possible. In this way, the company has taken advantage of the latest cumulative update in May to promote Windows 11.
As you can see in the image, Microsoft insists on installing Windows 11 with a series of full-screen designs in which they urge users to upgrade while explaining all their new features.
“Don’t worry, you will be able to continue using your PC while the download is running in the background (about 4GB)“. This is how it invites users to download the operating system, another example of intrusive advertising through its products. The images appear in the configuration screen of the latest cumulative update, being able to choose to update, schedule the update or continue with Windows 10 (something else hidden at the bottom).
The images emphasize new features in Windows 11, including its new design, navigation, and “the ability to do more quickly.” If you choose to continue on Windows 10, Microsoft insists that users can update at any time through the Windows Update screen.
The worst of all is that advertising cannot be disabledso these types of banners will begin to appear more often with each Windows 10 update. Along with this, Microsoft also takes the opportunity to continue promoting its Microsoft 365, Windows Hello, OneDrive and other products and services.
As the life cycle of Windows 11 progresses, Microsoft will continue to promote its latest operating system more and more, something that users will have to keep avoiding over and over again if they want to stay on Windows 10.
Via | windows latest
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