OpenAI has created the perfect stage for the competition between Apple’s AI capabilities with those of Microsoft!
A few days before the launch of iOS 18 and the new features based on AI, much has been rumored about the possibility of Apple having already reached an agreement with OpenAI to use ChatGPTas a result of negotiations that began in 2023. This relationship between two of the most influential technologies has begun to generate rumors among the competition, specifically among Microsoft executives.
A report of The Information published this week, has shared some details of the agreement between Apple and OpenAI, stating that Sam Altman’s company will play a big role in driving some of these features.
Microsoft reacts to Apple and OpenAI deal
According to The Information, in mid-2023, during last year’s WWDC, Apple machine learning team employees met with Altman and other members of OpenAI. Although the exact details of the conversations are unknown, both companies agreed to allow Apple employees access to OpenAI APIs for internal testing. He himself reflects verbatim:
In those tests, Apple engineers connected ChatGPT to Siri, creating impressive demonstrations of how Siri handles more complex queries than usual, including better understanding the context of what users were saying.”
Evidence of the agreement between Apple and OpenAI that will be presented at WWDC 2024 has generated concern at Microsoft. This is because Microsoft also has an agreement with the same company as the provider of the technologies behind Microsoft Copilotwhile Microsoft allows OpenAI to use its data centers to power ChatGPT.
With this scenario, Microsoft worries about managing server demand as Apple rolls out new features for iPhone and iPad usersFor example.
According to the same report, to address concerns, OpenAI’s Altman met with Microsoft CEO Satya Nadellawithout it having emerged how the competition between Apple’s AI capabilities and those of Microsoft will be managed from now on.
Apple catches up with Artificial Intelligence
Last year, Apple gave no signs of actively working on artificial intelligence, making it appear to be lagging behind Microsoft’s projects.other companies. This new alliance suggests a significant change of course for Apple in the field of AI, putting its competitors on alert.
And in addition to the agreement with OpenAI, the talks to reach an agreement with Google to use Gemini in iOS 18, Apple has also been developing its own language model that will run offline to handle simpler tasks, such as summarizing texts.
Apple to launch iOS 18 with AI features on June 10 at WWDC 2024 kickoff eventin this scenario hopes to demonstrate that it is not necessary to arrive first to dominate a trend.
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