Not all artificial intelligences are welcomed with open arms. Much less if they have been designed to take advantage of your emotions and physical characteristics when recommending products and services. Microsoft seems to have learned its lesson, and has begun to withdraw this technology from its services.
In case you didn’t know, Microsoft has an AI that is able to recognize people’s emotions, as well as their age, gender, and hair type. Of course, this has led several organizations to raise their voices in favor of privacy.
while some saw potential uses for discrimination and other types of abuse with the use of this AI, the problem also goes a little further. Specifically, to the field of privacy. After all, these types of features are considered when offering product and service recommendations. Although it might not seem so serious at first, is it really ethical to trade on a person’s emotions? What if you end up offering potentially harmful products for someone’s emotional state?
So this tool has officially stopped working as of today, at least for new users of the platform. Those who are subscribed to it will have until June 30, 2023 to take advantage of it.
It’s not the end of Microsoft’s Face API
Although the program has just received this modification among its available features, it is not the end of it. Microsoft’s Face API will continue to work, and the company plans to continue integrating it into accessibility technologies. Among them, they mentioned Seeing AIan artificial intelligence that has the ability to improve the experience of those users who have vision problems.
These changes come as a surprise to many. However, they are part of Responsible AI Standarda new form of interaction between artificial intelligence that, according to Microsoft, “is guided by ethical principles and puts people first.
Today we publicly share the Responsible AI Standard from Microsoft, a framework to guide the construction of AI systems. It is an important step in our journey to develop a better and more reliable AI. We publish our latest Responsible AI Standard to share what we’ve learned, invite others to weigh in, and contribute to the discussion about creating best standards and practices around AI.
Preparing the future of AI
This standard was introduced in 2019. However, it has not been until now that it has received its first major update.
Artificial intelligence, as has already been shown, can be quite a useful tool. However, those that have facial recognition —or any type of biometric recognition— They should have more regulations..
After all, we are not putting the mere physical aspect of a human being at stake; we are creating the bases of the interaction between these people with the technological world that surrounds them daily. What happens if we let any part of our body and our thoughts be commercialized without consent or retribution?