Microsoft has not been able to keep Google’s best business!
In the midst of the historic trial United States vs. Google, which investigates the search engine domain, many testimonies involving its partners and competitors have come to light. Of course, Apple and Microsoft are on the list. In one of the recent sessions of the trial, The details of the negotiation in which it was proposed to convert Bing into Apple’s default search engine were delved intosomething that, as we know, did not prosper.
In the midst of a long interrogation in which several topics were addressed, Microsoft CEO Satya Nadell responded to questions that focused on Google’s billion-dollar deal to be the exclusive provider of search on Apple devices and how Microsoft did everything to keep this agreement.
Microsoft has not been able to with Google
Nadell did not hide the benefit they were seeking with the deal. Microsoft was willing to give Apple all the financial benefits of the deal if Apple switched to Bing, and said he was willing to lose up to $15 billion a year in the process. They even considered hiding the Bing brand in Apple users’ search engines and respecting any of the company’s privacy wishes.
In addition to the profitable economic benefit in the medium term, Nadella said that This experience would have allowed Bing to increase its “query flow”which essentially means that more people would do more searches and they would get more data to improve the search engine, just as much as Google.
In his statement, Nadella stated that For Apple, the agreement with Google goes beyond the economic, despite the fact that some reports claim that the agreement could be around $15 billion. According to the executive, Apple may also be afraid of what Google would do if it lost its default status. Google has a number of very popular services, such as Gmail and YouTube, and could use them to its advantage to encourage Chrome downloads and make Safari forgotten.
Although there is a lot of truth in Nadella’s statements, there is something that not even he himself could deny: Google is the best search engine that exists. And in the middle of any negotiation, this will always be a key point to make a decision.