Netflix is currently going the extra mile to ensure that its content lives up to its subscribers.
According to the Wall Street Journal, Netflix created a pre-release screening program that will soon recruit tens of thousands of subscribers to preview new movies and shows and provide feedback.
Similar to how major Hollywood studios hold test screenings for new movies, the “Netflix Preview Club” has more than 2,000 viewers reviewing Netflix titles before they go live on the streaming platform, the Wall Street wrote. Journal.
The program will reportedly increase by 400% by early 2023, should the report prove accurate.
How the Netflix program works
According to Reddit users who claim to be on the show, the Netflix Preview Club is invite-only.
Subscribers must sign an NDA before viewing the film and then answer a series of survey questions that a person wrote.
Amazon and Hulu have similar programs, the “Amazon Preview” program and the “Hulu Brain Trust,” where subscribers provide feedback on content.
WSJ notes that “Don’t Look Up” was apparently too serious for the Netflix Preview Club, and the creators took these comments and added more humor ahead of its release.
Although “Don’t Look Up” received poor reviews from critics and has a 56% Tomatometer score and a 78% Rotten Tomatoes audience score, it garnered four Oscar nominations and broke a Netflix record with 152.29 million hours of weekly viewing.