Netflix is on everyone’s lips. And for many reasons. Just yesterday it was announced that the American company had released 1,000 episodes of series and movies in just one quarter. He later revealed that in Spain we already had a date for the rate with advertising.
And now that hire a company to give a little transparency to its hearing systema topic that has been raising controversy for more than a decade because it has never been clear how many viewers they have or which premieres have been the most watched.
Integral Ad Science has announced today that it has been selected by Netflix as a strategic partner to provide transparency in the performance campaigns of its content platform in the face of the rate with advertising integrated.
The agreement establishes the implementation of campaign visibility metrics and invalid traffic from IAS, so that brands and agencies will obtain information on the scope and results of their campaigns on Netflix, to improve results and define marketing strategies.
For advertising, knowing and knowing the audience is key
In a particular way, IAS verification technology on the Netflix platform, which will be available in the first quarter of 2023includes the preparation and sending of independent third-party reports on the visibility of campaigns and traffic for Netflix.
Likewise, IAS will identify trends that help understand the performance of campaigns and optimize them. This, they assure from the company, will allow advertisers to maximize their commitment to users through the use of targeted and personalized advertising.
Although Netflix has been the company with the most users in the world for a whole decadethe American company has always been criticized for never being transparent enough with the figures that were handled in each premiere, whether they are series or films.
If you remember the theme, what Netflix publishes are hours of viewing, never number of viewers, as if this were not of interest or kept it for reasons of privacy or internal policy. The advertising rate is going to change everything.