The arrival of GPT-4 and Stable Diffusion 5 have sentenced it: Generative artificial intelligences are going to play a very big role in the future, or at least that’s the impression people have right now. And Siri, along with the rest of the “traditional” assistants such as Alexa or Cortana, remain in the very obvious background.
And although it seems that from Cupertino they are not doing anything, they are of course attentive to what this revolution is entailing and looking for a way to equate to it. The New York Times has been the one who has revealed the latest clues in this regard in an article.
Voice assistants, blushing before the AI
In the prestigious medium, the witness of John Burkey, a developer who worked on the development of Siri a few years ago, is collected. Burkey describes how the assistant’s code requires a lot of work to apply even very basic updates, and how Siri relies on a huge database of words and data that is becoming increasingly difficult to maintain. “Sometimes it takes up to a year to update something,” he reveals, adding that it’s impossible for Siri to achieve creative like ChatGPT with its current structure.
Against this backdrop, Apple I would already be thoroughly studying AI models like ChatGPT to see how to address them under the company’s own brand. Many Apple engineers, especially members of the team behind Siri, review examples of those engines every week.
The bad news, for now, is that there is still talk of study and revision but not of development (there are other rumors that do affirm it but not in this case). It will be time before we see an Apple AI, or an evolution of Siri, that works in a similar way to ChatGPT. And it is not that I want to be excessively negative with those of Cupertino: Amazon and Google have the same problem. OpenAI and Microsoft have managed to take a huge step before anyone else and that can be a great advantage for them.
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