Today at 10:00 a.m. (California local time) the Keynote was held from Apple Park in California. Throughout a presentation that lasted approximately an hour and a half, the most relevant members of the company, including Tim Cook, announced all the devices and accessories that will arrive in the coming months. If you missed the live broadcast on YouTube and also our live show, we want to leave you here a summary of the entire event.
How has the Keynote 2023 event been?
Broadcast from 10:00 a.m., 7:00 p.m. Spain time, Apple has achieved great attention from all the media and enthusiasts of its technology. For approximately an hour and a half, the 2023 Keynote presented the new devices that the company already has published in its online store for reservations.
Both Tim Cook and his team have talked about much more than devices, something that has been widely commented on by technology experts. Apple has surprised with its new iPhones 15 that have incredible featuresbut also because of what appears to be a change in its company philosophy.
By this we mean that They increasingly want to be more on the side of green, ecology and specifically the 2030 Agenda. It has not been unusual for some of the devices presented to be made with recyclable materials.
Devices that have been presented
Among the devices presented at this year’s Keynote are the new Apple Watch Series 9 which have stood out for being a minor update of the previously available versions. This leads us to think that Apple will already be working on the Apple Watch Series with the goal of having them available on their tenth anniversary.
In terms of features, although the improvement has been minimal, the Watch Series 9 are available in two models of 41 and 45 mm, in addition to an aluminum or stainless steel case. The new S9 processor makes it faster and smarter. It will be available from September 22 and can be reserved from today.
The big ones of the presentation have been the new iPhone 15 and iPhone Plus which come with a series of significant improvements compared to the previous generation iPhone 14. The first thing to mention is that they are available in two sizes of 6.1 and 6.7 inches. In addition, they incorporate an A16 Bionic processor with a 48 MP main camera.
These two phones will be available in various colors such as black, yellow, blue, green and pink. It can be reserved from today and the official launch will be on September 22.
Last but not least, there are the new iPhone 15 and iPhone 15 Pro Max that have given a lot to talk about. Both phones repeat sizes with their lower-end models with 6.1 and 6.7 inches. One of the big differences is the material they are made of: titanium. A material that has the benefit of being less heavy and much more resistant.
Regarding internal characteristics come with a new A17 Bionic processor built on a 3 nanometer process that improves energy efficiency. Another interesting change is the replacement of the ring and silence button with the action button that will bring greater customization.
As far as cameras are concerned, the improvement has been abysmal and the Pro Max model will have an exclusive lens that allows up to 6x zoom. Both will be available for pre-order from September 15 and their official launch will be September 22.