Despite the good offer of series and films what’s wrong with it Netflixits loss of subscribers has led it to offer a new plan with advertising in the coming months, a way to fight against rivals such as Disney +.
Regardless of whether or not you are interested in this new plan with advertising of Netflix, it is clear that you will continue to find series and high-quality movies in this service, in a service that has enabled you to escape from traditional television and its low-quality content and constant cut-off times for advertising.
However, the trend is that traditional television, DTT itself, has its days numbered, and that there are fewer and fewer people who consume this type of television, and the United States is usually a good first touchstone.
Just look at Nielsen’s monthly report in July, where it was commented that streaming surpassed all other television usage categories in the United States for the first time in history. It was a month where 34.8% of all television was watched via streaming. In August things have gone further, and streaming rose to 35% of total television use.
In addition, the experts also agree, and it is that during the international technology fair DMEXCO 2022, the general director of Screenforce, Malte HildebrandHe bluntly commented that “the time we had for classic television is over. Traditional television will go bankrupt unless it adapts to new digital technologies”.
And Netflix itself, despite its recent crisis, also agrees that traditional television has little left.
And yet the co-founder and co-CEO of Netflix, Reed Hastingspointed out a few months ago that “the definitive end of traditional television will come in the next 5 or 10 years”.
Not everyone agrees with Netflix
However, the great leaders of traditional television, specifically kelly khalpresident of CBS Entertainment, pointed out that “traditional free-to-air television has survived everything technology has thrown at it for a long, long time. It’s outlived cable, it’s outlived DVRs and VCRs, pretty much everything.”.
However, it stands out, as a value of traditional television, which can still be obtained for free, and the importance of local stations, something that cannot be integrated into streaming services.
Be that as it may, traditional television is not having a good time and does not see that it can improve, apparently being relegated to very specific niches such as the aforementioned local television channels.
While there is a lot of uncertainty around streaming services like Netflix for the coming months, it appears to be a niche market where more and more consumers will be coming.