According to the firm International Data Corporation, PC manufacturers, whether laptops, desktops and other hybrid devices, can rejoice. Sales are expected to pick up again, after more than sluggish post-COVID years.
According to International Data Corporation, “the computer shipments are expected to increase by 3.7% in 2024 to reach 261.4 million”, a volume which will nevertheless remain lower than that observed in 2019, before the COVID-19 crisis made itself felt on a planetary scale. That said, while analysts predict an upturn for next year, forecasts for 2023 remain very gloomy.
According to the experts, “the industry faces many challenges”. The cycle of renewal of equipment is lengthened. Consumers are increasingly pushing the date of buying a new PC, and above all, they want to buy the right device, at the right price. No salvation to be expected from institutions either: budgets are down on the biggest markets. THE U.S. Department of Education spending down nearly $3.7 billion this year.
PC sales will pick up again in 2024, after very poor results in 2023
In 2023, “sales are expected to decrease by 13.7% to 252 million units”. According to the research director at IDC, “consumer demand for PCs is also facing the competition from smartphones, consoles and other tablets “. These devices increasingly replace computers in the most mundane tasks such as browsing the Web or checking emails. According to IDC, “2023 will be the year consumer PC shipments experience the largest annual decline since category inception “.
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In addition, Ryan Reith, vice president of IDC, recalls that Microsoft will play a huge role in the renewal of equipment. He says, “Windows 10 is scheduled to end support in 2025, which will drive a refresh whether businesses are waiting for more advanced PCs or simply have need to update an aging park “. According to Mr. Reith, Apple will also have a card to play in this economic recovery.