Elon Musk faces a huge loss of advertisers on his social network there was anti-Semitic content circulating freely through social networks close to advertising of large companies.
For now, IBM has announced that it is suspending advertising on X after a report found that Ads from the technology company were placed next to anti-Semitic and pro-Hitler content on the platform. “IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this totally unacceptable situation,” an IBM spokesperson told CNBC.
Media Matters for America published a report this week saying it found “recently ads from Apple, Bravo, Oracle, Xfinity and IBM along with posts promoting Hitler and his Nazi party in X”. The media is now wondering what will happen to Apple.
Discovery of Media Matters
In September, Tim Cook, its leader, had already said that the company often questions itself whether to keep your advertising on this social network because there are things they don’t like.
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Elon Musk enters an anti-Semitic debate
IBM’s decision to discontinue advertising on X also comes after Musk will promote and draw attention on Wednesday to an anti-Semitic post on X and issued very controversial statements.
In a post, Musk criticized an organization, claiming that it “unfairly attacks the majority of the West, even though the majority of the West supports the Jewish people and Israel.”
Specifically, someone published a post saying that Jews “have been pushing the exact kind of dialectical hatred against white people who claim to want people to stop using against them.” Musk responded to that tweet emphatically: “You have told the real truth” and A debate was generated that gave wings to racist, white people to victimize themselves and launch accusations against Jewish people.
X in the spotlight for not stopping hoaxes
Since Hamas committed an attack on October 7 and Israel responded with the genocide in Gaza that continues, social networks have been in the spotlight for their ability to share disinformation and hate speech.
Sometimes There are Islamophobic contents supporting the massacre and at other times there are anti-Semitic ones.of people who take advantage of what the state of Israel does to attack all Jewish people with racism.
We have already seen that Musk’s dream of an X of “citizen journalism” is translates into people at home sharing political hoaxes. Normally these are people who live in the United States, very far from the reality that the citizens of Gaza or neighboring countries are experiencing.
And, in this context, it is X, the former Twitter, owned by Elon Musk that is being questioned the most. The massive layoffs a year ago, in which Musk took out many of the platform’s moderators, left entire movies, bots and spam free to roam around X, obviously, dangerous speeches and hoaxes and it seems that there are not enough personnel to stop all this.
Yaccarino tries to win back advertisers
X CEO Linda Yaccarino has been trying to win back advertisers who left the platform after Elon Musk bought the company last year.
A spokesperson for X told CNBC in an email that the accounts Media Matters said were posting the hate content would no longer be monetizable. He Accompanying content will also be labeled as unsafewhich will limit its reach.
The advertising system of X “does not intentionally place a brand next to this type of contentnor does it attempt to actively support this content with its placement,” the spokesperson said.
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