The online bank Revolut, which is far from being the last to launch innovative banking products, has just announced a new feature for its application. It’s called “Store” and it allows customers to earn cash back directly from their favorite brands.
With more than 27 million customers worldwide, and nearly 2 million in France, the online bank Revolut continues its acquisition strategy by focusing on innovation. Already in 2023, we have already had the right to the next arrival of a new so-called “luxury” offer, and the possibility of trading in new commodities for clients who engage in investment. Revolut does not intend to stop there and intends to get ahead of competing neobanks like N26, Bunq or Vivid and has just announced a new feature in its application ecosystem.
This is called Store. As the name suggests, this is a feature that allows users to search and buy products from top brands directly from the app. The catalog is already well supplied with notably French brands such as Printemps, Citadium, Marionnaud, RéJeanne, Balibaris, Europcar, Le Coq Sportif or of course international retailers such as Amazon, Aliexpress or Wish as well as online stores of major brands such as Ray Ban, The North Face, Nike, Ralph Lauren and many more. In all, 90 brands have been integrated into the catalog and the bank promises that others will be added.
The very principle of Store is based on direct sales with a key discount according to the concept of cash back. The bank announces, through this means, to reward users with up to 3% instant cashback for each purchase made at eligible merchants. All on condition that they start their shopping journey from the Revolut app and pay the full amount with their card.
A smart way to capture even more customers within a single ecosystem. A strategy that began last year with the introduction of functions such as direct chat between customers like Messenger or the possibility of renting holiday accommodation without changing applications.
To be a bit more specific, Revolut states that cashback is automatically applied at checkout, to ensure that customers never miss an opportunity to save money. Also, all products from brands and retailers are eligible for cashback. No restrictions are reported for obtaining cashback for the purchase of products on sale.
To learn more about this neobank, you can find our full review on Revolut.
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