Less than a week after the launch of the iPhone 14 Plus, an initial report points to surprisingly weak sales for the iPhone 14 Plus, suggesting that Apple may be actively reducing inventory and component orders for the devices as early as this month -this. Enough to bet everything on the iPhone 14 Pro and Pro Max.
After weak pre-orders, sales do not take off
According to our friends at DigiTimes, sales of the iPhone 14 and iPhone 14 Plus are drastically eclipsed by those of the iPhone 14 Pro and iPhone 14 Pro Max. Despite the differences in sales performance between the base and “Pro” iPhone models this year, total iPhone 14 shipments are likely to be about the same as the iPhone 13 lineup in the second half of 2021.
If sales of the iPhone 14 and iPhone 14 Plus “stay flat” in the near term, Apple could reduce orders for parts to make these devices in the second half of October. Analysts had expected 90 million total new iPhones to be produced in the second half of 2022, but that figure could drop to 80 million units due to “sluggish demand.”
The information therefore corroborates reports that claimed that pre-orders for the iPhone 14 and iPhone 14 Plus were at half mast, far from Apple’s expectations. According to Ming-Chi Kuo, the demand was worse than those of the third generation iPhone SE and the iPhone 13 mini which did not really card. For him, Apple’s product segmentation strategy is a failure, with too marked a difference between normal and “Pro” models. Sales would be down more than 30% on the iPhone 14, while they are up slightly on the 14 Pro.
Suddenly, Apple would have abandoned the production of entry-level models to manufacture more iPhone 14 Pro and iPhone 14 Pro Max, as evidenced by the increase in component shipments.
To get an idea: