The South Korean company has taken advantage of the IFA 2023 framework in Berlin, to launch a campaign with the slogans “Connections that matter” and “Do the SmartThing” that makes clear the great focus it places on its ecosystem for the connected home.
The evolution of the connected home is taking leaps and bounds in the field of interconnectivity with Matter. Until now there were four big ones that had their own ecosystem: Google, Amazon, Apple and Samsung.
samsung with SmartThings It integrates all its household appliances and smart devices into a network in which there is full interaction, to the point that a message appears on its televisions that the washing machine has finished.
This Samsung platform has 285 million registered users so we are not talking about a minor ecosystem.
They have just announced the integration of more devices and companies into their ecosystem within Europe to offer a greater range of options to the user.
In the words of the Marketing Director of Samsung Europe: “We will continue to take advantage of the possibilities offered by the latest innovations in technology to ensure that the SmartThings ecosystem grows and develops in a way that allows people to get even more out of the connections that really matter.”
7 out of 10 consumers admit that technology has a positive impact on their lives
According to a European study, 71% of users admit that technology has a positive impact on how they interact with friends and family and how they carry out their tasks and follow their hobbies.
An example of this is the new launch of the Samsung Food platform, available in 104 countries and 8 languages, which aims to offer recipes and promote healthy eating. This application also connects to Samsung appliances, automating cooking times and temperatures.
This app will be updated next year 2024 with Vision AI technologyand will be able to check the nutritional information of food, recognize ingredients and recommend better recipes to prepare it.
Among the new devices integrated into the SmartThings ecosystem are even smart locks such as Yale Linus or garage door openers.
News in the audiovisual world with new TVs and projectors
Samsung has been in the world of TVs for 17 years and this year brings a new large model, the 98″ QLED 4K Q80C.
It also intends to bring during 2023 its new range of microLED screens which will allow a finer adjustment of the backlight, a higher contrast and less halo effect in brightly lit areas with a dark background.
They have also introduced a Disney 100th Anniversary Edition of their TV The Frame, the model that is encased in a painting-like design and can blend in in a living room, displaying artwork when not in use.
This edition features an exclusive controller inspired by Mickey Mouse and 100 works of art from Walt Disney Animation Studios, Pixar Animation Studios, Marvel, Lucasfilm and National Geographic, as well as classic images of Mickey, Minnie, Woody, Cinderella and many others.
And last but not least, we see the second generation of his portable projector The Freestyle. This version comes with full access to Gaming Hub, being able to play video games without the need for a console.
As additional functionality, it has what is known as Smart Edge Blending that allows you to configure two projectors to work at the same time and offer a screen size of up to 160 inches.
Commitment to sustainability, energy saving and recycling
According to the study, 77% of users look for products that save energy not only for economic savings but also for the benefit of the environment. 67% consider it important that the appliance can be connected to an app that allows you to control its functions and reduce. energy consumption.
Samsung has developed the functionality SmartThings AI Energy Mode to optimize the energy used by your appliances. As a clear example of energy savings, washing machines with artificial intelligence, dirt detection and EcoBubble technology allow washing with cold water and save 70% energy.
Another of Samsung’s premises is prevent the arrival of microfibers and microplastics into the ocean and for this reason they have reached an agreement with Ocean Wise.
Charlie Cox, Director of Microplastic Solutions at Ocean Wise, said: “Through our collaboration with Samsung and Patagonia, Ocean Wise is proud to have shown the industry a way to help curb the flow of microfibers into the ocean. Thanks to With innovations like the Less Microfiber™ filter, we can help people reduce their microfiber footprint at home. It’s a simple, everyday solution that our oceans will thank us for.”
The Galaxy Z Flip5 and Z Fold5 models and the Galaxy Tab S9 series incorporate various recycled materials, such as recycled aluminum, glass and plastics from fishing nets discarded in the ocean, water barrels and PET bottles. Even the Galaxy Watch6 incorporates post-consumer recycled plastics, which makes Samsung’s commitment to sustainability clear.