Artificial intelligence is unleashed. After many, many years in development, a few months ago different artificial intelligences began to be released, such as Stable Diffusion, with which we have been playing. The imagers got a lot of attention, but now it’s the ones that interact with us that are on everyone’s lips.
ChatGPT has become very popular, there we have Microsoft giving Google a setback with its integration of artificial intelligence in Bing and even in applications like Notion AI services are being implemented to help us on a day-to-day basis. But wait, since there are companies that “live” in the future and Samsung has presented its new Bixby, capable of impersonating us in a phone call.
Bixby will clone our voice to answer calls when we don’t want to talk
Bixby has been the ugly duckling of virtual assistants. In a market where Alexa and Assistant are fighting for first place and Siri trailing behind, it seems that there was no room for more and Bixby was “out”.
It also doesn’t help that Samsung’s smart speaker never came out, which would have helped a lot to popularize the assistant, but things may change if the South Koreans continue on the path they have taken.
And it seems that Samsung is going to take Bixby more seriously and has announced new features with the latest update. It will better understand the context, it will have offline functions and it will be better integrated with the company’s own applications.
But hey, the most amazing thing about the update is something that we have already told you about, but it is worth stopping at. And it is that, Custom Voice Creator is the name that Samsung has given to the Bixby function of clone our voice to answer phone calls.
It is an evolution of Bixby Text Call, the function that answers calls through what we say through text messages. The big news is that, thanks to artificial intelligence, you can now simulate both our voice and different tones to make the conversation more realistic.

This reminds me a lot of Google Duplex, the technology that was presented at the IO in 2018 and that could have simple conversations to make appointments at the hairdresser or a restaurant. This is also an implementation of artificial intelligence, but the interaction was somewhat “gridded”.
If the Bixby thing works well (which we will surely see from the next few weeks), we could be talking about a step further. And yes, it is a bit creepy.
But hey, do not start to suspect that all your calls are going to have an AI on the other side, since this implementation is currently reserved for the company’s home country. So, Unless you live in South Korea, you still won’t see this working.