Samsung responds to the opening of an Apple Store by offering an experience that could not go unnoticed!
In the long and heated battle between tech titans, Samsung has often been criticized for following Apple’s strategies and designs too closely. This year, the controversy reached a new level with the opening of the first Apple Store in Kuala Lumpur, which It coincided with the renaming of a metro station to Samsung in the same city.
A few weeks ago Apple opened a new Apple Store with a pyramid-shaped architecture, in Kuala Lumpur, Malaysia, named Apple The Exchange TRXMonths before, Samsung anticipated the official opening of the store with a strategy to give visibility to the brand. Nothing more and nothing less, The company renamed a subway station TRX Samsung Galaxy Station.
Samsung vs Apple: The battle for Kuala Lumpur
The intervention of Samsung Galaxy TRX Station features Samsung Galaxy S24 series ads across the industry. Advertisements can be seen in the hallways, escalators and elevator doors of stations, as well as in train cabins, among many others. But the most interesting thing is that It has kiosks where passengers can touch and feel the flagship mobile phones.
samsung takes petty to a whole new level ?
video via bydanawang on IG pic.twitter.com/sdfu3T1HkG
— System Settings (@app_settings) July 12, 2024
TRX Samsung Galaxy Station is the only interchange hub for the Kajang and Putrajaya MRT lines, and Some 220,000 passengers pass through its corridors every day.
Always rivals
For some it may be a clever strategy to take advantage of the success of the bitten apple brand, while for others it may be considered a lack of originality and a crude imitation. The truth is that, for better or worse, Both brands have given people something to talk about for a long time.
While Samsung’s responses to Apple have not always gone well, the company seems to have recently assembled a marketing team that has been able to take advantage of its rival’s actions like no other.
In response to the unfortunate launch video of the iPad Pro 2024, which Apple eventually withdrew, the Korean company responded with a proposal, in which a change in one scene was enough to give visibility to its Galaxy Tab S9.
Whether this strategy will prove effective in the long term only time will tell. What is clear is that Both Samsung and Apple will continue to innovate and look for new ways to surprise their consumers.
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