The pandemic and new technologies have meant a turning point when it comes to carrying out our workouts at home. There are more and more options to plan our training routine from our living room. One of the most notable, although it is not one of the best known yet, is Netflix, which has now joined forces with Nike to carry out this type of sessions. We’ll tell you then.
More and more people are opting to stay in shape in their daily lives through sports. While it is true that we do not always find the right time to go to the gym, we increasingly find a greater number of options to continue with our training, even without leaving our home. Netflix’s latest proposal, thanks to its collaboration with Nike, is the best example of this.
Nike Training Club is the name given to this proposal, offering more than 30 hours of exercise sessions that allow us to work all parts of our body depending on our needs and objectives. Each of the programs is available on the platform regardless of our type of subscription, covering up to 10 languages and different levels of physical condition depending on our needs.
Just Stream It
Nike has transformed its characteristic motto Just Do It, adapting it to the Netflix concept, giving rise to Just Stream It. Although the sports company has been offering home workouts for many years through different mobile applications owned by the Swoosh company, it is the first time that the Oregon firm dares to collaborate with a streaming platform like Netflix.
Now, all Netflix subscribers They will be able to enjoy the sessions taught by Nike’s own official trainers who were already doing something similar in the Apple Fitness application. From yoga to HIIT, to core and strength sessions specific. Always thinking about offering the maximum possible compatibility to all subscribers, regardless of their physical condition.
One of the characteristics that this Netflix option offers us compared to other similar options on the market is that all the content will be renewed throughout the year. The objective is that the user can carry out a complete routine during the 12 months of the year without having to repeat training.
Netflix is interested in lifestyle
The Nike Raid in the streaming market is a demonstration of Netflix’s interest in raising society’s awareness about the importance of leading a healthy lifestyle and transforming physical activity into a daily habit, as Netflix itself states. Furthermore, thanks to the growing penetration of streaming into our daily lives, any possible friction when practicing sports is reduced.
Furthermore, it also gives indications of the growing interest that content platforms They are developing expanding all their business lines with the aim of focusing on the concept of entertainment in its broadest definition.