In Latin America alone, our country is among the five nations in the region that consume the most on-demand content, along with Argentina, Chile, Colombia and Brazil, according to the Ibero-American Telecommunications Organization.
And despite the fact that this year people have already returned to their workplaces, schools and other outdoor activities, on-demand content is still a relevant leisure activity for Mexicans.
So, What streaming platforms are the ones that registered the most subscribers this 2022 in the country? In the following paragraphs we will tell you.
Streaming platforms with the most registrations of new subscribers in Mexico in 2022
As we said in previous paragraphs, in Latin America Mexico remains one of the most frequent countries for streaming content.
Only in the first quarter of the current year there were around 12 million subscriptions.
and to know what on-demand platforms had more subscriptions this 2022, IAB Mexico published a report that reveals the percentage of each streaming service:
- Netflix: 63.5%
- Disney: 11.6%
- HBO Max: 9.3%
- Amazon Prime Video: 7.1%
- Clear Video: 3.6%
- BlimTV: 1.9%
- YouTube: 0.9%
But Netflix It is not only the streaming platform that has the most subscribers in the country so far. It is also one of the most searched in browsers, according to Google Trends.
According to this website, its search level is 60.3%; while HBO Max Y disneyplus they are located in second and third place with 9.8% and 9.7%, respectively.
But the big platforms are not the only ones that continue to grow in Mexico. There are other alternatives that have emerged in recent months.
Proof of this is the case of Pluto TV, Vix, Tubi and Canela TV which, despite being below the penetration level of Netflix and others, are already being located by Internet users.
According to IAB Mexico, only Pluto TV has around 230,000 monthly searches, while Vix registers 170,000 searches.
Surely in 2023 the situation will change, as well as the positions, or perhaps. We will have to be attentive to the movements of the streaming platforms existing and possibly emerging ones.