The Apple Car really existed, although it was manufactured by a well-known European brand
He Apple Car has been one of the important projects in Apple’s historydespite being cancelled. For almost a decade Apple invested more than 10 billion dollars to design its own autonomous car, to finally abandon the project. However, Many years ago there was already a first “Apple Car” that very few know.
The Apple we all know today would never do something like that, but in the mid-90s, and with Steve Jobs out of the company, Apple was not going through its best momentAnd when faced with difficult situations, desperate measures were called for, or so the bosses in Cupertino must have thought at the time.
In 1996, Apple partnered with Renault to launch an “Apple version” of one of its most popular cars, the so-called Clio Apple. The Apple company already “had” its first car almost 25 years agoThey even released a very curious announcement.
110 horses, 500 megas
This Renault Clio Apple was a version of the Clio RSi that had a special badge with the bitten apple logo of the Apple, in the rainbow version of the time. But the best of all is that When you bought the car you were given a Macintosh PowerBook 190 colora laptop that you could use from the car itself.
This is what the advertising of the time said:
Power and intelligence together. Renault provides the car. Apple, the colour Macintosh PowerBook 190. This is how the New Clio Apple RSi was born. The only car with a laptop. A very special car in which you will find the advances of many years of research: driver’s airbag, reinforced structure, side reinforcements and luggage restraints in case of accident.
RSi power and equipment: 110 hp, 1783 cc, temperature, oil pressure and level gauges, heated and electric rear-view mirrors, power steering, electric windows and central locking. And the extras of a limited and unique series: new alloy wheels, mixed fabric and grey leather upholstery, leather interior door trim and satellite CD player under the steering wheel. You couldn’t ask for more.
And when you get tired of driving, you have a fabulous colour Macintosh PowerBook 190 to discover how far you can go in the world of the Internet. The new Apple Clio also includes a GSM mobile phone so you are always connected. Go ahead. Get on the net.
Also, some of the computer magazines of the time They included a CD with videos and information about the Renault Clio Apple. It was also a CD compatible with both Macintosh computers and personal computers of other brands.
Of course They were ahead of their time when it came to multimedia manualsyou could see all the information about the car in a quite unique way.
It is undoubtedly one of the most curious stories about Apple. During the late 80s and early 90s, Apple was characterized by taking risky decisions that did not end up working out very well. Steve Jobs returned to the company in the same year that the Renault Clio Apple was launchedand its first decision was to eliminate this type of collaboration and simplify its product range. Although it is true that Apple and Renault continued to collaborate for a few years, for example on cars with iPod support. It is clear that the idea worked out well.
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