The layoffs and this report do not do well for the Amazon assistant.
That phrase ‘when the river sounds, water carries’ is often said a lot and we couldn’t imagine a better scenario to use it. The virtual assistants They promised us to bring lavish technologies from science fiction movies that were ahead of their time to our era, but the reality is quite different. Everything has stayed in devices capable of responding to simple commands voice, when they get it right the first time, or gadgets for small tasks that make us a little more vague. Ultimately, maybe Alexa is not ready for the expected technological revolution.
The mighty money does not deceive: Alexa is in intensive care
Recently, an economic report published by Business Insider has shown us a crude reality: the amazon digital department has been losses worth 3,000 million dollars in the first quarter of the year. This department, known internally as Global Digital Unityincludes the development of the technology behind alexathe hardware of the echo devices or the multimedia content platform Prime Video. However, it seems that the flight of capital is coming from the side of Alexa, with losses that are reaching double those that have occurred in the new division of physical stores of the company.
It might seem that a company as powerful as Amazon would have a high tolerance for loss in a department, but the reality has changed, and if you don’t ask the thousands of workers who have been laid off in recent weeks, the vast majority of them belonging to this Global Digital Unitas stated by some former employees contacted by Business Insider. Alexa was launched as a ray of hope for the future of American business, but the losses and dismissals have sent her directly to the UCI and we don’t know if he will ever recover.
Alexa was the perfect bait. The profits from the sale of Echo devices were nothing compared to what could be done through them. In fact, internal documents consulted by the North American media state, in verbatim words: ‘we want to make money when people use our devices, not when they buy our devices’. However, it seems that the popular voice assistant is not experiencing its best moment. one of the former employees consulted it states categorically:
Alexa is a colossal failure of imagination. It was a wasted opportunity.