Every year around these dates, Google celebrates a great event in which he tells us about the news that they have been preparing over the last few months and about technologies that we will be able to enjoy in the future. This is the Google I/Oan appointment focused on software, above all, but which over the years has been attracting the attention of those who are waiting for new devices.
Perhaps there is too much software and, although when we see a Google I/O we know what we are going for, in the last two years it has become clear that, perhaps, Google should rethink its strategy for the presentation of hardware. And it is that, if you wanted to see the Pixel Fold or the Pixel 7a, you had to gobble up 95 minutes of artificial intelligence. a lot, and already memes have been made.
The Pixels need a separate presentation, but this is nothing new
Traditionally, both Google I/O and Apple’s WWDC have been software-focused events. They presented news about technologies that ran invisibly in their programs and systems, we had a look at the new versions of Android and iOS and some hardware slipped in.
Apple took the opportunity to present a new Mac, but it was clear that the software was the protagonist and, above all, they were events more designed for developers. Over the years, these presentations have become more “commercial” and more and more users follow them to find out about software, but above all hardware.
If we focus on Google, at last year’s I/O we had the Google Pixel 6a, a great device that was crowned as one of the best mid-range mobiles from last year, but which is still one of the best you can buy in 2023.
This year they have presented the Pixel 7a, a generation that improves key points compared to last year’s terminal, which It will surely be the Pixel 7 that sells the most just for its price and that he only had seven minutes on stage. Two hours, seven minutes, and there is the subject.
Google Pixel Fold
If it serves as a thermometer, my colleagues José and Mario were giving the live google conference and, although many of you who saw it through Xataka -thank you- hallucinated with the AI, you also you asked a lot about devices.
That when they were going to show the foldable, that if they would finally present the tablet, that when the more than sung Pixel 7a was going to appear… and, in the end, yes, they showed the three devices, but they shipped them in just 25 minutes.
Evidently, Google can do whatever they want, it’s their products and they choose how they present them, but spend so little time on three highly anticipated and innovative devices (remember that the Pixel Fold is their first foldable and the Pixel Tablet is a mix between a tablet and a nest hub) passes invoice.
As? Well leaving technical characteristics along the way. Yes, as soon as they were presented, a website was set up that detailed the devices in full, but in the presentation they did not speak in depth about something as important as the Fold cameras or more technical data from the two screens.
They focused on “it has the Tensor G2, it’s foldable and it has Google software. Fixed”, and perhaps three such important devices for the Android ecosystem they would have deserved perhaps not a separate event, but certainly an independent presentation, even if it was pre-recorded.
However, this is not something new and at Google I/O last year they presented the Pixel 6a and the tablet (let’s remember that this tablet comes from afar although now we have known it in depth) when they had already been presenting for an hour and a half. And at I/O 2019, more of the same with the Pixel 3a.
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