Cyber Monday has arrived, the equivalent of Good End or Black Friday, but from online stores, where the best offers and promotions are promised for those who like to buy with just one click to receive what they have purchased at home and an important part of this celebration are the dark stores and that is not a coincidence since the Covid-19 increased attention to them.
And it is that, with the arrival of the pandemic, online commerce or also known as eCommerce became tenure, since currently about 92 million people in Mexico use the internet, positioning our country as one of the main consumers of Latin America, this only below Brazil.
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Despite the fact that not all of the country’s population has access to the internet, at least a third make some purchase online, since the number of digital buyers in our country is approximately 58 million, located in the center and east of the country, in so much so that the Mexican Association of Online Sales (AMVO) estimates the profits at more than 401 billion pesos.
This is where the Dark Stores play an important role, since they are one of the aspects of electronic commerce that has allowed different sectors to remain current to date and that is that these are completely virtual stores, without physical spaces open to the public and only for carrying out logistics tasks, without the buyer having contact with a person.
These establishments do not even manufacture the products they sell, but rather purchase them from a third party, allowing companies or producers who do not commonly have the possibility of posting their products on the Internet to have a greater reach, such is the case of applications for the supermarket purchases that are not related to the big chains.
How do Dark Stores work?
Although the Dark Stores do not have physical stores for buyers to go to purchase products, they have strategically located warehouses in order to have a wide coverage radius when making deliveries to the customer, these places being in which the products are prepared to be sent to their final destination.
It is once the establishment receives the online order that those who work in these sites take the selected products and pack them for shipment, either through a delivery group belonging to the company or at other times through shipping services. messaging when the distance is greater or platforms such as Rappi, Uber Eats, among others if it is less.
In more sophisticated cases, there are some brands that have more automated processes, but because they are not at the customer’s hand, to be successful these establishments must offer a quality experience that guarantees good products, as well as satisfactory deliveries that generate the return of consumers.