At Apple they have to be laughing out loud. The company has not had an official (or at least public) presence in the big technological congresses for many years, but even so, he continues to win the prizes that are given in some of those congresses.
And to show a button: the Mobile World Congress 2023 ends today, and on its last day its awards for the best technologies and devices have been presented. And which mobile has won the award for the best smartphone of the year? Indeed, the iPhone 14 Pro.
Why go to the MWC if I already take your awards
It’s really ironic, because the MWC always has the presence of the most powerful Android terminal manufacturers on the market. This year we have seen the Samsung Galaxy S23 Ultra, the Realme GT3 or some unknown but promising Tecno Phantom V Fold, but neither in 2023 nor in any year have there been exhibitors with the iPhone. Those were rather in the pockets of many congressmen.
And even so, the judges of the Mobile World Congress awards have given the award for best smartphone to the iPhone 14 Pro. In addition, it has also won the award for best innovation in a device for the satellite connection of those iPhones.
There are no reasons to believe that Apple will participate in future editions of these large fairs, but no need to do. It is a good example of how you can get a good product without having to look at the trends of the competition. If you have the right weapons and trust what you sell, you don’t need much more.