While Huawei is soaring in China, Apple’s iPhone sales continue to fall and not even the unprecedented discounts that these devices suffered in the Asian country have made it regain a position among the five companies that ship the most phones. It had a glitch but the second quarter has registered another fall for the Cupertino firm.
With all this, Apple, through its CEO, Tim Cook, is optimistic about the near future and aims to reconquer the Chinese market based on artificial intelligence. They are already working to expand your Apple Intelligence with local regulators.
Apple Intelligence to improve iPhone appeal in China
Pictured is the second Apple Store in China. Image by SoQ on Flickr
The discounts that Apple applied to its phones in China were a clear symptom of the situation it is going through: 295 euros less on the iPhone 15 Pro Max is no small thing. However, users in the eastern country They are betting on the local industrybenefiting Huawei, which is the technological hope.
It seems that everything is going well for the Shenzhen-based manufacturer, as its software has also left the iPhone system out of the game, relegated to third place. HarmonyOS is gathering thousands of developers who will boost the platform, a detail that could hurt Apple after the recent sales setbacks.
The American company has Apple Intelligence as a weaponthe suite of artificial intelligence features that it unveiled at its last annual conference for developers. And that’s what they’re confident about, or so says Tim Cook himself: “We remain confident in the long-term opportunity in China.”
However, it will not be easy to complete the arrival of Apple Intelligence to a highly regulated market like the Chinese one. Apple is already working on it, and Cook was optimistic about this. “We have to understand the regulatory requirements before we can commit to doing that and set a timeline for doing it,” the CEO said.
The truth is that in this last quarter, which ended last June, Apple continued to fall in sales. And its revenues registered a 6.5% decrease compared to the same period last year despite the increase in shipments. The company downplayed this by citing exchange rate fluctuations, although Bloomberg analysts gave the figure: sales did not reach 15.260 billion dollars Dear All.
Tim Cook said China is the “most competitive country in the world” and said he has seen improvements in the business environment. “I don’t know how to read each chapter of the book, but we have a lot of confidence in the long term,” he said after saying that iPhone updates in June had a record.
Even so, Canalys data showed that iPhone shipments in China in the second quarter fell 2% year-on-year, pushing Apple down to sixth place on the list of top firms by shipments. A psychological blow, since this is the first time that the iPhone maker is outside the top 5 in one of its most important markets.
We will soon see if Apple Intelligence is a claim with effect for the Californian company, although it has a long process ahead. uncertainty on how and when it will bring the AI suite to places like China or our European Union. Strict regulatory frameworks could determine the future of the iPhone in the eastern country: ultimately it will all depend on the users.
Via | South China Morning Post
Cover image | Wikimedia Commons